Gina Lawless Books

June 9, 2012

Social Media or Anti-Social Media

Many people are asking a very important question, and the answers seem to be the same.

What are the best ways to spread our words and become recognizable in the indie-publishing environment?

Marketing seems to take a front row seat to the actual process of writing for many authors just starting out in this field, so these questions are legitimate ones. Socializing yourself is huge. We’ve all heard about Twitter. We’ve all heard about Facebook. If you’re not already blogging, stop reading this and go set one up…immediately! Then come back and read the rest of this post. WAIT! I was kidding!

The importance of these social networking sites depends on how much time you want to invest into yourself. Is “yourself” important enough to warrant face time, or tweet time? Of course!

One untapped resource that I haven’t seen too much praise about (although, I’m sure it’s out there) is LinkedIn.

Set up your profile in LinkedIn, making sure you insert your blog site, website, Twitter name, Facebook profile, etc, then go browse some writer’s groups and join some the groups that you like. Make some comments. Read what other members are doing and interact with them.

Interaction is the action word, and keep your eyes on the prize. Sounds like this sentence could be a song. Being interactive will get you some much-needed exposure. Perhaps, you have some good advice to share, or have questions. Put it out there and see what happens!

Whenever I post something to this blog, I “publicize” it to Twitter, and LinkedIn. I’m still on the fence about Facebook, but the fence is starting to buckle under my weight, even amidst my resistance.

I hadn’t been doing too much with LinkedIn in the beginning, but the more I fiddled around there, and interacted, joined some groups, the more comfortable I felt. I was even contacted by a very nice woman in Atlanta, GA that offered her editing services, so you have an outlet for those types of connections as well.

It’s amazing how many people are out there wanting to be in touch with you if you are willing to share your exuberance with them.

So ask yourself, “Self? How thick are you willing to lay it on, so you can share your words with the rest of the world?”

With all of that mentioned, whether you decide to go with the traditional publishing route, or self-publishing (watch my lips) it is very imperative to promote yourself and your work. No one is going to do that for you. It’s not that painful, and can be entertaining and informative.

Thanks for reading and leave your comments if you have other ideas on social sites!

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8 Comments »

  1. It is absolutely true. But I think the pitfall way too many people fall into is using social media to become what’s basically a spam machine or ad-bot. It’s always very annoying and frustrating when you meet writers through Twitter and all they ever tweet is praise for their work, discounts and plain old links to the Kindle Store.

    Really? First of all, a writer has to learn how to promote himself/herself as a brand almost, a very interesting figure that writes very interesting work. Even if you’re introverted, you can still post quotes that are meaningful to you, short commentary on books you’ve read and the inspiration they’ve given. SOMETHING that isn’t just SALE! SALE! SALE!

    This plagues writers of all kinds, since I joined a writer’s group on Facebook and it’s basically a bunch of people peddling their wares. Nobody shares anything, be it stories or critiques. It’s pointless.

    Comment by Joe Pineda — June 9, 2012 @ 8:22 pm | Reply

    • Agreed. I’m pretty sure…no…I’m certain, that I’m guilty of this on many occassion. It is difficult to be engaging, witty, and still put yourself out there for all to see without being Spammy Pammy. That’s one of the reasons I mentioned LinkedIn. Some people have serious questions there that can be answered by someone that has been through the mill, and, how to go about it tactfully and with grace. I loved your piece, The Flower Pattern! Very intriguing! You’re an excellent writer, Joe.

      Comment by ginaray — June 9, 2012 @ 8:48 pm | Reply

      • Thanks! That means a lot coming from you.

        Personally, I try to be as engaging as I can through my social media. WordPress is where I do all the big boy stuff, but in any other service (Twitter, Tumblr and Facebook) everything is fair game. Maybe I won’t act like some kind of Nobel award recipient all the time, but really, who does? Nobody is perfect, let alone writers.

        Comment by Joe Pineda — June 9, 2012 @ 8:51 pm

      • Here’s a nice little quote that relates 100% to your comment: A writer should say to himself, not, How can I get more money?, but How can I reach more readers (without lowering standards)?
        – Brian Aldiss
        You are very welcome!

        Comment by ginaray — June 9, 2012 @ 8:59 pm

      • Thanks! That means a lot coming from you.

        Personally, I try to be as engaging as I can through my social media. WordPress is where I do all the big boy stuff, but in any other service (Twitter, Tumblr and Facebook) everything is fair game. Maybe I won’t act like some kind of Nobel award recipient all the time, but really, who does? Nobody is perfect, let alone writers.

        Comment by Joe Pineda — June 9, 2012 @ 8:51 pm

  2. Thanks for your advice…. and I agree about what you said in the beginning, how marketing is becoming the front row seat to the actual process of writing for many author… I remember not writing for almost a whole month because I was so busy with facebook, twitter, and blogging… but I think you must target the media, trying to get an interview will give a better boost to your reputation.
    Best regards,
    A. H. Amin

    Comment by ahamin — June 9, 2012 @ 9:11 pm | Reply

    • I am always in complete awe of the amount of work involved in this process, for which I am still in the front row seat in class with my hand waving in the air trying to get the teacher’s attention. Thanks for your advice as well, and as always, best of luck to you!

      Comment by ginaray — June 9, 2012 @ 11:35 pm | Reply

  3. […] this in the midst of commenting on Gina Lawless’ post “Social Media or Anti-Social Media” is one of those terrifying internet coincidences. As she puts it, “it is very imperative to […]

    Pingback by LATE May of 2012 | The Bard of Steel — June 9, 2012 @ 11:25 pm | Reply


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