Gina Lawless Books

June 2, 2012

When Do Ebook Sales Meet Your Expectations?

Filed under: Marketing — Gina Lawless @ 5:58 pm
Tags: , , , , , ,

This is a huge question for any independent author, one many ask each other, and of themselves. Some say, “Hey, I’d be happy if I sold just one copy of my book this month.” Others will tell you that they expect a large volume of sales (and then being disappointed when they’re not getting the sales). Whatever your goals are…and it is important to have goals…just remember that it takes time to develop this process. It’s not going to happen over night. If you can keep that word of advice to heart, it won’t seem so daunting or disappointing.

My answer to the above question is this: I exceeded my expectations when friends and family have purchased my books, but then unknown people are purchasing them. Perhaps, I have low expectations, but they are realistic. There are so many great indie authors out there, and when I look at their books, I don’t know where to begin to start reading them. My voracious hunger for a good book is phenomenal. I am clearly, a book junkie. If I don’t have a book with me at all times, I start becoming  jittery and sweaty. When I start foaming at the mouth,  it’s too late.

I put three different genres out there to see which one sold the best. People seem to like Harbinger the most so I’m focusing on a series for this one. Plus, it’s so much fun to write about. Bringing the fairy world to life from their point of view is so interesting for me as a writer because nothing is impossible. There are other genres that I read, thinking I would love to get into writing a suspense/thriller genre. But hey, I’ll leave that to the professionals and just read them for now.

My point is, write what you enjoy, and you’ll find it flows much, much easier. If you are proud of your writing, and have done the best job possible, the sky is the limit. If you can keep a realistic goal in mind as you venture forth into this brave new world of independent publishing, there is no reason for you not to be able to exceed your expectations. Now, stop reading this blog post and get busy on that book. We want to read it!



  1. It is hard and, frankly, depressing for us writers to try and exceed… spreading the word of your newborn book is hard, for me its harder because I write fiction thriller in English and publishing to bookstores in Arabian countries (Chained by my senior year in dentistry, that’s why)… But you are right, it won’t happen over night, I think I need to wait to see how it goes, and try to spread the word as much as I can… Thanks for the boost, it is refreshing to hear that I’m not the only one who goes through that phase… at least I know I’m not doing things wrong.

    Best regards, and gook luck,

    A. H. Amin

    Comment by ahamin — June 3, 2012 @ 6:50 pm | Reply

    • Many authors are experiencing the same, I think. The best we can do is keep plugging away at the craft to the best of our abilities. I think you’re doing a great job in your posts and I plan on reading your book as soon as I get through the pile in my handheld library! Luck to you too!

      Comment by ginaray — June 5, 2012 @ 8:49 pm | Reply

      • Thanks for liking my posts. you are too kind.
        Best of wishes.

        Comment by ahamin — June 5, 2012 @ 11:22 pm

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